IRUN LSA

Location: 
Lytham St Annes
34 Chatsworth Road St Annes on Sea
FY8 2JL Lytham St Annes , Lancashire
United Kingdom
Lancashire GB
Telephone: 
07970 353346
Enhanced Business Data: 
Number of Current Clients: 
between 1 to 5
Business to Private Ratio: 
Business to Business
Number of Legal Specialists: 
1
Number of Staff: 
1
Website: 
www.irun-lytham.co.uk
Claimed: 
Claimed

Profile

Carole Houston is an experienced Marketing Communications professional with specialist skills in Public Relations, Internet Marketing and Business Development.

Skills

Carole can offer assistance with PR issues, Marketing Communications, Press & Media, Internet marketing and website development. 

Career

Carole began her career working for one of the largest multi-disciplinary practices in Europe Building Design Partnership. For the past 20 years she has worked in various public relations roles in the contract furnishings market, engineering, photography & design, manufacturing.

Promoted: 
No
Contact First Name: 
Carole
Contact Last Name: 
Houston
GUID: 
564023AB-44F9-F6CA-D373-8464104D408A
FBR3 Site: 
http://k2bc.fbr3corebuild1.co.uk
Synchronise with CCP: 
yes
Publish on site: 
yes

Comments

Your name: 
Rob Whitrow
What stood out about the service you received?: 
Being on location means that I don’t have time for marketing, yet I know it is something I need to do. Carole from IRUN has solved the problem for me, as once I have agreed the content and the images to use, I can leave it all to her knowing that my portfolio is being promoted while I’m out doing what I do best – photography. The creation of Urban Stills Limited was an added bonus. We realised we needed to separate the two areas of business as the route to markets are so different.
Would you recommend their services?: 
Yes
Was the service delivered as promised?: 
5
Average: 5 (1 vote)
Did they offer good value for money?: 
5
Average: 5 (1 vote)
Were they considerate and helpful?: 
5
Average: 5 (1 vote)
Please rate the quality of communication: 
5
Average: 5 (1 vote)
Enhanced Review: 
Position: 
Director
Type of Business: 
Photography
Company: 
Rob Whitrow Photography Ltd
Town: 
Heywood, Derbyshire
Service Provided: 
Marketing, PR
County: 
UK
First Name: 
Rob
Last Name: 
Whitrow
Website: 
www.robwhitrow.co.uk
If you wish your feedback to be kept anonymous please click here: 
No
Sidebar Case Study: 
Being primarily a location photographer, Rob needed a simple and cost effective way to maintain a pipeline of work through communicating with his client base and promoting his web based portfolio.
Full Case Study: 

About Rob Whitrow:

Rob Whitrow is an experienced professional photographer specialising in hotel photography, food photography, architectural photography and reportage.

Why did Rob Whitrow need marketing advice?

Being primarily a location photographer, Rob needed a simple and cost effective way to maintain a pipeline of work through communicating with his client base and promoting his web based portfolio which is updated regularly with completed projects.  

How did IRUN LSA help Rob Whitrow address their marketing issues?

Keyword research was undertaken to identify the most appropriate search terms. These terms were then used throughout his new website, and through a series of In-touch e-newsletters. In addition, a PR campaign was compiled comprising topical articles for the trade and professional press, and a regular on-line blog.  

How has Rob Whitrow benefited from IRUN LSA’s advice? 

Monthly targeted e-newsletters containing links to relevant portfolio categories have led to a rise in website visits and enquiries from prospective clients. One such enquiry led to a move into video, which is now a growing area of business. Monitoring the type of commissions Rob received led to the creation of a second company Urban Stills Limited which focuses on creating art images with a ‘city’ theme, primarily aimed at commercial developers, hotels and corporate clients who wish to associate themselves with regions through creative visual images which can be used in a variety of ways to enhance the interior environment.

 

Rob Whitrow
Tel: 07710 442130
Web: www.robwhitrow.co.uk
Email: info@robwhitrow.co.uk
Promote Case Study: 
Services Provided: 
Marketing and Sales
Online Marketing
Public Relations
Sidebar Case Study Title: 
Rob Whitrow Photography
Full Case Study Header: 

Description: Professional photographer Rob Whitrow has been using IRUN LSA for all aspects of marketing. This case study provides a summary of the services delivered and how Rob Whitrow benefitted by using IRUN LSA’s services.

Client: Rob Whitrow                     Supplier: IRUN LSA 
 
Rob Whitrow
Tel: 07710 442130
Web: www.robwhitrow.co.uk
Email: info@robwhitrow.co.uk

 

GUID: 
977CF78F-D25A-CD34-A108-C4E82955FECF

Your name: 
- -
What stood out about the service you received?: 
The Customer Care Programme from IRUN LSA identified some areas for improvement that were simple to implement and have resulted in a 40% increase in turnover in just 6 months. Carole from IRUN LSA is a delight to deal with, helpful, friendly and professional.
Would you recommend their services?: 
Yes
Was the service delivered as promised?: 
5
Average: 5 (1 vote)
Did they offer good value for money?: 
5
Average: 5 (1 vote)
Were they considerate and helpful?: 
5
Average: 5 (1 vote)
Please rate the quality of communication: 
5
Average: 5 (1 vote)
Enhanced Review: 
Position: 
General Manager
Type of Business: 
Hospitality
Company: 
Wyrebank Banqueting Suite
Town: 
Garstang
Service Provided: 
CCP, website, email marketing, advertising, business development
County: 
Lancashire
First Name: 
Wyrebank
Last Name: 
Banqueting Suite
Website: 
wyrebank.co.uk/
If you wish your feedback to be kept anonymous please click here: 
No
Sidebar Case Study: 
Implementation of the Customer Care Programme from IRUN LSA has resulted in a 40% increase in turnover for Garstang function venue Wyrebank.
Full Case Study: 

About Wyrebank:

Wyrebank Banqueting Suite is a unique Lancashire venue, situated in the beautiful historic town of Garstang. Located on the banks of the Lancaster canal basin, Wyrebank is furnished to the highest standard and offers excellent catering with award-winning customer service. With ample private parking, and free WI-FI, this stunning exclusive banqueting suite is ideal for weddings and celebratory functions, as well as business conferences and corporate events.

Why did Wyrebank need marketing and PR advice?

Word of mouth feedback was always good after an event. Therefore Wyrebank were struggling to understand why some potential customers were not selecting their venue after their initial enquiry. They felt that potentially some obvious problems were being missed by their management as they were too involved on a daily basis to spot them. They were aware that their process for gathering feedback was informal, however found it difficult to allocate internal resource to the task.

How did IRUN LSA help Wyrebank address their marketing and PR issues?

It was decided that TMS should be implemented to make the gathering of feedback as simple as possible for the diverse range of clients found at Wyrebank. The venue commissioned an App for use on tablets and smart phones and offers a manual card system for customers who are not computer literate or prefer the old fashioned pen and paper option. Results are published on Wyrebank’s website automatically and the addition of a star rated system gives prospects a feel-good factor due to the similarity to Trip Advisor.

What improvements were made as a result of IRUN LSA’s advice?

•    Wherever appropriate at events, a bar to table drinks service is offered so that customers don’t have to leave their seats.
•    Creation of ‘Wyrebank Bed Mates’ – a selection of hand-picked local accommodation providers that also offer excellent service.  For wedding parties, Wyrebank offer to pay transportation costs to and from the venue.
•    A window blind was fitted to block the view into the kitchen. Cost just £50.
•    Wyrebank has established an internal process to deal with any improvement comments immediately and as a result recent feedback shows 100% of reviewers would now recommend the venue.

How has Wyrebank benefited from IRUN LSA’s advice? 

Wyrebank are delighted to report that turnover has increased by 40% over the past 12 months. They have also become a finalist in two categories of a high profile business award, The BIBAS Lancashire 2015. They are finalists in the ‘Leisure Business of the Year’ and ‘Excellence in Customer Service’ categories.
As a result of the ‘Bed Mates’ scheme, accommodation providers have now become referral partners, suggesting Wyrebank for event bookings. One of the larger providers recently received a booking for 18 rooms and a dinner reservation for 30 people from a Wyrebank wedding party. Within this reciprocal relationship Wyrebank took a party booking for 150 guests which generated over £3000 in room-hire, catering and bar sales.

 

 

Wyrebank
Tel: 01995 605455

 

Web: wyrebank.co.uk
Email: hello@wyrebank.co.uk

Promote Case Study: 
Services Provided: 
Marketing and Sales
Online Marketing
Public Relations
Sidebar Case Study Title: 
Wyrebank Banqueting Suite sees 40% increase in turnover
Full Case Study Header: 

Description: Unique Lancashire venue Wyrebank have been using IRUN LSA for help with all aspects of marketing and PR. This case study provides a summary of the services delivered and how Wyrebank have benifited by using IRUN LSA’s services.

Client: Wyrebank                          Supplier: IRUN LSA       
 

 

Wyrebank
Tel: 01995 605455

 

Web: wyrebank.co.uk
Email: hello@wyrebank.co.uk

 

GUID: 
AC3584EA-4797-D6A0-5AE3-F0DBE6687DF1

Your name: 
Edward Barclay
What stood out about the service you received?: 
I have worked with Carole for a number of years. Although the projects are often months apart she keeps an active interest in my company, so that when I require her services she has all the background information required to hit the ground running. Through IRUN LSA Carole has helped me with my website, my social media, my business communications and my marketing collateral. We are a small company, with restricted budgets so her ability to be creative with limited resources has given us the opportunity to grow at a steady pace. I would have no hesitation in recommending her.
Would you recommend their services?: 
Yes
Was the service delivered as promised?: 
5
Average: 5 (1 vote)
Did they offer good value for money?: 
5
Average: 5 (1 vote)
Were they considerate and helpful?: 
5
Average: 5 (1 vote)
Please rate the quality of communication: 
5
Average: 5 (1 vote)
Enhanced Review: 
Position: 
Director
Type of Business: 
Chandelier Cleaning & Restoration
Company: 
Lustrelight Limited
Town: 
Blackpool
Service Provided: 
PR, website,
County: 
Lancashire
First Name: 
Edward
Last Name: 
Barclay
Website: 
www.lustrelight.co.uk
Telephone: 
07837446945
If you wish your feedback to be kept anonymous please click here: 
No
Promote Case Study: 
Services Provided: 
Business Development Consultancy
Marketing and Sales
Online Marketing
Public Relations
Search Engine Marketing
Websites and Ecommerce
GUID: 
3E9FEB04-68BA-1B7B-E1ED-3519D3A5023C

Your name: 
Nick Dixon
What stood out about the service you received?: 
Orwell Engineering Solutions has gone from a company with minimal marketing collateral to one with a fully content managed website, a CRM system for keeping in contact with clients and a state of the art digital catalogue which has really put us ahead of the game with our international clients. Carole from IRUN LSA advised us every step of the way, and helped us get the best return on our marketing investment. The marketplace is still very difficult for our industry, but I feel that we are much better equipped now to make the best of it.
Would you recommend their services?: 
Yes
Was the service delivered as promised?: 
5
Average: 5 (1 vote)
Did they offer good value for money?: 
5
Average: 5 (1 vote)
Were they considerate and helpful?: 
5
Average: 5 (1 vote)
Please rate the quality of communication: 
4
Average: 4 (1 vote)
Enhanced Review: 
Position: 
Director
Type of Business: 
Precision Engineering
Company: 
Orwell Engineering Solutions Ltd
Town: 
Liverpool
Service Provided: 
PR, website, CRM, on-line marketing, digital catalogue
County: 
Merseyside
First Name: 
Nick
Last Name: 
Dixon
Website: 
www.orwell-engineering.co.uk
If you wish your feedback to be kept anonymous please click here: 
No
Promote Case Study: 
Services Provided: 
Marketing and Sales
Online Marketing
Public Relations
Search Engine Marketing
Websites and Ecommerce
GUID: 
C01FE1D7-7DCC-00B7-A323-0602BF07F15B

Your name: 
Jawad Bhatti
What stood out about the service you received?: 
Carole is a master in the arts of PR. She is able to create a buzz out of almost nothing and turn a business which has never been heard of before into something which could pass as mainstream. Whenever I think about generating brand awareness, the first name that comes to mind is Carole's.
Would you recommend their services?: 
Yes
Was the service delivered as promised?: 
5
Average: 5 (1 vote)
Did they offer good value for money?: 
5
Average: 5 (1 vote)
Were they considerate and helpful?: 
5
Average: 5 (1 vote)
Please rate the quality of communication: 
5
Average: 5 (1 vote)
Enhanced Review: 
Position: 
Founder
Type of Business: 
Creative Industries
Company: 
Ideas Portal
Town: 
-
Service Provided: 
PR, business development
County: 
-
First Name: 
Jawad
Last Name: 
Bhatti
Website: 
www.ideasportal.info
Telephone: 
-
If you wish your feedback to be kept anonymous please click here: 
No
Promote Case Study: 
Services Provided: 
Business Development Consultancy
Marketing and Sales
Public Relations
GUID: 
53C67168-2626-625E-B621-F47EBB8DD895

Your name: 
Phillip Parramore
What stood out about the service you received?: 
Carole has worked with me over the past few months, looking for opportunities to gather feedback about our 8 Business Networking events, to promote the positives and to act on constructive comments. The introduction of The Marketing System, which gathers feedback from members, has produced excellent results and has enabled me to seize any opportunities for improvement immediately. As a result, the group has gone from strength to strength, and the most recent meeting generated a record number of enquiries for membership. The members appreciate the fact that their comments are being acted upon swiftly, so the results overall have been better than I anticipated, with a growing membership trend. Carole’s relaxed and friendly style means that she is very easy to work with and I would have no hesitation in recommending her and to ask prospects and customers to consider the TMS system to anybody who wants to improve their business.
Would you recommend their services?: 
Yes
Was the service delivered as promised?: 
4
Average: 4 (1 vote)
Did they offer good value for money?: 
5
Average: 5 (1 vote)
Were they considerate and helpful?: 
5
Average: 5 (1 vote)
Please rate the quality of communication: 
5
Average: 5 (1 vote)
Enhanced Review: 
Position: 
Location Director
Type of Business: 
Business to Business
Company: 
8 BusinessNetworking
Town: 
Blackpool
Service Provided: 
Business Development and Networking
County: 
Lancashire
First Name: 
Phillip
Last Name: 
Parramore
Website: 
www.8businessnetworking/blackpool
Telephone: 
07766543356
If anything, what could they do better?: 
This is a local pilot, to gather some information for potentially wider rollout. I will continue to help Carole understand what is happening within 8BusinessNetworking nationally, to ensure that the wider implementation options are considered in recognition of current changes already been planned by the client.
If you wish your feedback to be kept anonymous please click here: 
No
Promote Case Study: 
Services Provided: 
Internet Marketing
Business Development Consultancy
Staff member served by or service(s) provided: 
Carole Houston
GUID: 
8F88994B-8C79-658F-8E0E-EAFABEFA78EE

Your name: 
Nichola Howard
What stood out about the service you received?: 
I've worked with Carole for about 6 months now and we speak on the phone daily. Carole has been a great support to my business, she gets actively involved and has advised me on everything from how to get the most from my website to PR for my events. I was attracted to the feedback system because as a new business it was vital to add credibility to our services.
Would you recommend their services?: 
Yes
Was the service delivered as promised?: 
5
Average: 5 (1 vote)
Did they offer good value for money?: 
5
Average: 5 (1 vote)
Were they considerate and helpful?: 
5
Average: 5 (1 vote)
Please rate the quality of communication: 
5
Average: 5 (1 vote)
Enhanced Review: 
Position: 
Director
Type of Business: 
Events & Conferences
Company: 
Launch Events NW Ltd
Town: 
Atherton
Service Provided: 
-
County: 
Manchester
First Name: 
Nichola
Last Name: 
Howard
Website: 
www.launcheventsnw.co.uk
Telephone: 
07763 633749
If you wish your feedback to be kept anonymous please click here: 
No
Promote Case Study: 
Services Provided: 
Customer Care
Exhibition Support
Business Development Consultancy
Marketing and Sales
Online Marketing
Public Relations
Staff member served by or service(s) provided: 
Carole Houston
GUID: 
4F075660-5929-AF0D-8797-12867E9ED0E5

Your name: 
Ruth Woods
What stood out about the service you received?: 
Carole is very personal and open to new ideas from the team, that allow us to diversify our business
Would you recommend their services?: 
Yes
Was the service delivered as promised?: 
0
No votes yet
Did they offer good value for money?: 
0
No votes yet
Were they considerate and helpful?: 
0
No votes yet
Please rate the quality of communication: 
0
No votes yet
Enhanced Review: 
Position: 
General Manager
Type of Business: 
Hospitality
Company: 
Wyrebank Banqueting Centre
Town: 
Garstang
Service Provided: 
-
County: 
Lanacshire
First Name: 
Ruth
Last Name: 
Woods
Website: 
www.wyrebank.co.uk
Telephone: 
01995 605455
If you wish your feedback to be kept anonymous please click here: 
No
Promote Case Study: 
Services Provided: 
Exhibition Support
ngba-feedback (provider service - do not display)
Social Media Support
Marketing and Sales
Online Marketing
Public Relations
Staff member served by or service(s) provided: 
Not relevant
GUID: 
A7FEC229-FB11-BB45-7997-831D2C3AFB64

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